CASE STUDY: Kane Radford (New Home Consultant)


Building your home may be a complicated process which is why Kane Radford helps first and second home buyers in the South West of WA with everything from finance, land, designs and building.

Homeownership is now simpler, affordable and easy thanks to Kane’s expertise.


For many New Home Consultants, the leads they get are from Display Villages and inquiries to the head office. If these dry up, there is a huge problem with lead flow which is why Kane wanted to use the power of Facebook ads to generate more leads more himself.

He had given Facebook ads a crack himself in the past but wanted to see if an agency could produce better results.


We split tested various offers, images, videos, ad copy and headlines to see which produced the best result. We took advantage of Facebook Messenger ads by creating a custom chatbot that helped filter through the leads he was getting.


The use of the chatbot meant Kane had relevant and valuable pre-qualifying information even before he spoke with the prospects. This information not only saves time from having to filter people but exceptional in nurturing prospects.

His cost per lead dropped a dramatic 62% since working with us and we were able to produce consistent leads month on month. The steady stream on leads meant he could close more sales which wouldn’t have been possible without advertising on Facebook and Instagram.

Here’s what Kane had to say about the campaign: